In collaboration with Warner Music, I led the creative execution for a fan activation celebrating the release of Gabby Barrett’s new album, “Chapter & Verse,” in the heart of downtown Nashville. The immersive event offered fans a backstage look into Barrett’s life on the road, with memorabilia and a tour bus on-site. In addition, fans got to attend an album listening party at the activation site. It was a great success and made significant impressions across various mediums.