In collaboration with Arbys and Professional Bull Riding, I led the creation and execution of a fully operating mechanical burger (along with additional marketing collateral) that fans can ride in the concourses of the PBR Tour. In doing so, my team and I were able to provide a substantial marketing/exposure opportunity for Arbys, while simultaneously providing PBR with a great sponsorship opportunity. A true win-win situation for both parties and a super fun experience for fans!