The Studio Collection at Go West is a studio space in Nashville that is used to produce virtual and broadcast events, film, television, music, and brand activations. I was tasked with creating the brand identity for the space, which needed to be forward thinking and exciting, while also paying homage to the original Go West brand. I believe the end result is a beautiful blend of the two, and it was very rewarding seeing the space and all of its elements come to life in real-time.